I grew up as a maker with parents that let me break and repair everything in, and around the house. I started very early with electronics and my path to become an engineers was clear too me from I was a kid. I took a bachelors degree in microprocessor technology followed by a master’s degree in physical electronics and computer science. As one of the original inventors of the AVR microprocessor I have dedicated 20 years of my life to embedded design and tools and parts to support that. Through this blog I hope I can inspire others to be creative and innovate new stuff. I also hope that some of you can use some of management and marketing experience that I will share through this blog. Thanks a lot for reading, and please spread the word if you find it valuable.