Apple Co-Founder Steve Wozniak in Trondheim

Friday was a special day for everyone interested in electronics and computers in Trondheim.

Two student groups Startit and Spark were able to get the Co-Founder of Apple to visit the university where I graduated in 1992. For those of you who do not know the history, he was the Engineer that build the fist Apple computer. He and Steve Jobs established Apple in 1976 together with Ronald Wayne who a year later sold his shares to Jobs and Wozniak for $800.

Wozniak was the star of the student arrangement and was the last person to enter the stage.  They originally had a fairly large auditorium set up for the event, but they sold out all the tickets immediately. Then they moved it to the largest auditorium at the university and it was packed! It was a lot of student, journalists, business people and investors that wanted to listen to his story. And he did not disappoint us.

Wozniak mentioned two interesting reasons for success. First, he had no money and had to build Apple step by step for as little money as possible. Second, he had never done it before and had to be creative and think out of the box. These two things made them think business and differentiation from day one.

Another interesting thing was his comments about being market driven.

The combination of strong engineers, people with good market and customer insight is of course a perfect combination. If you combine that with good marketing and presentation of the result it will produce results.

Without any comparison, this is what we did at Atmel when we build the AVR products that led to a 1 Billion dollar business for Atmel. Still without comparison it was interesting to listen to how Wozniak described a model that was almost identical to what we did when we build AVR. And identical to many many other success stories in the industry.

I think there are a few very important lessons in this. The second most important thing after getting the right people will be to burn as little cash as possible. We all know that things take longer then expected and to run out of cash is no fun. This is an area where we in Norway have something to learn. It is not joke that many Bay Area companies start up in crappy offices like a garage. And when they move into an office they are packed. Like Tesla, Nest and many others. I remember the first Atmel office in Trondheim where we had one box as table and another box as the chair. No furniture at all…We rented a corner in a lawyers office and had to pay in advance. Due to his heavy smoking we had to leave it after a few months.

Apple stared in a garage in Los Altos, California. Funny enough Wozniak claims that Apple was not driven from the garage, but rather the bedroom! Steve Jobs took his sales calls from his bedroom and was on the street selling when he was not there. He also talked about how they worked long hours to avoid adding more people then they really needed.

To get money to start Apple Wozniak had to sell his most valuable possession!

Wozniak was clearly a very talented engineer and had a lot of in-depth stories about things he had developed. All of it sounded like groundbreaking stuff.

Like most Engineers Wozniak had a lot of practical jokes. Here is a good one:

Wozniak sounds like a great guy. I wish him well.

Here is a longer, but better video from a local newspaper


Why do Google Buy Nest ?

First I have to congratulate Tony and Matt for the sale of Nest to Google for $3.2 Billion read their blog here ! What a fantastic ride ! The big question is then, why do Google put this amount on the table for a smoke detector and a thermostat ? Like all technology company acquisitions there are more behind it then the public will know. In my view this acquisition is the next step for Google to rule the Internet Of  Things, that has become the new buzzword everyone have to mention all the time. To understand Google´s rational we have to look at a few trends. We have been used to use our phones and tablets to connect with our 1000+ friends via Facebook and other social media tools. Many people have also connected it to information their heart rate, work out distance, GPS, restaurant visited and so on. And of course published this together with a picture of their healthy sushi meal.  We also see a rapidly  increasing trend that we want to connect to our belongings. On my phone I can monitor and control my car, I can see through the surveillance cameras outside my house, I can control the temperature and lights on my cabin and so on.  Nest took this to the next level by connecting us directly to each individual thermostat and fire detector in the house. In addition to that they developed devices that “learned” about our lives and adapted to it. Of course we need to check in with them daily, they have a soul! Actually the devices understands us Tony and Matt are super smart guys. When they left Apple I am sure they had a vision far beyond what we have seen so far, and they have build a team that can execute this vision. This is what Google paid $3.2 Billion for. I am sure we will see many internet connected gadgets from Google in the time to come. This is a war where we as users are what they are fighting for. The big players are Apple and Google followed by companies like Samsung. This war opens huge possibilities for inventors and start-ups. The need for all the “Things” that connects to internet will grow so fast that there is now way any company can come up with all the right ideas and develop all the right technology fast enough through organic growth. So go out and invent new things that connects to your phone ! I would like my kids toothbrushes to connect to an app so I can see that they are really brushing their toots for minimum 2 minutes. I also want it to take a daily picture, or maybe a monthly x-ray so it can detect hidden holes. If you think about it there is no limit to where this can go. Like it or not.. We are actually willing to trade 2 weeks for less then one day of battery lifetime in our phones for this. The new question is not the battery lifetime, but the battery charging time. I hope the battery lifetime continues to exceed the charging time.

Joining Silicon Labs Board of Directors

After a round-trip in the US in September to meet all the directors of the board at Silicon Labs I have now signed up for the task and participated at the first board meeting in Austin, Texas.

After more then 20 years in the semiconductor industry and nearly 18 years at Atmel building the AVR product line and serving as CMO for the last years it feels good to be able to use all my experience on new challenges. With the recent acquisition of Energy Micro this becomes even a better fit for both Silicon Labs and me. It is interesting to see how a big American company really values the semiconductor competence what we have built here in Norway. I will get back with another article about this soon.

To be a member of this BOD will also expand my network into other technology companies, investors and business angels. As CEO of Novelda this becomes very useful as we are building Novelda to be a real solutions-provider of smart-sensors for proximity and presence based on our proprietary Ultra-Wide-Band radar chips. To expand my network was also one of my goals when I went to work in California a few years back.

This was more an update from side. I will get back with some more valuable articles soon.

Thanks for reading

MakerFaire in Trondheim 2014

Finally we have established the organization Trondheim Makers to drive an innovation culture in Mid-Norway. This is a real teamwork in the region to inspire people to experiment and build new things.  We already have a lot of good initiatives in Trondheim for innovation and Trondheim Makers will try to involve all these to ensure we do not reinvent the wheel. The great thing about MakerFaire and the Make community is that it is very international and capture all ages of people that are curious. Please visit to get an idea about this.

We will need all companies, organizations, people, investors and others to help us with this. It is a non-profit initiative and the money we collect will be solely used for the purpose of driving this organization and to create activities in schools and other organizations to inspire the community we want to meet at MakerFaire in Trondheim 2014.

Picture Trondheim Makers

Trondheim Makers established Friday 13. September.

From Left representatives from: Kantega, Pstereo, Atmel, Olavsfestdagene, Powel, Trønderenergi, Tlab, Novelda, Røe Kommunication, Norwegian Creations, Hist, Statoil, Trondheim Kommune.

I am proud of the fact that Bård Benum from Powel and Randi Wenche Haugen (x Olavsfestdagene) wanted to join as board members. They are both very passionate about innovation and culture and really care about their city. We also have a few more people joining the board soon to ensure we have the right mix of people. This will be people with good connection to young entrepreneurs at schools and with good connection to the Make community in Trondheim.

Please visite our WEB site

Send us a mail from that site and help us get this rolling.

Please help us spread this word.



Trondheim Makers

Mini Maker Faire in Trondheim

So, after a few months work we had a very successful Mini Maker Faire in Trondheim this weekend. Thanks to the great people arranging the Pstereo festival we were able to add the MMF to their already planned event. With some great help from many makers in Trondheim in additition to some companies we were able to pull this off ! With more then 5000 people visiting the festival and many of them visiting the MMF section I would say this was a great success !

I put together a short video (in Norwegian) from the event. I am also working on an english video with similar content. This will come in about a week I hope.

Please also look at and (also in Norwegian)

I also made a similar video from New York Maker Faire in 2012.

To learn more about the Make community and events look at and

Massimo Manzi and I did a keynote at Maker Faire in New York 2012

I will get back with more material from the Pstereo Mini Maker Faire in Trondheim


My new gig !

After a long and wonderful vacation I am back in action !

Energy Micro is now succesfully in under the wings of Silicon Labs. A great combination that I think will add a lot of value to the industry. I will definately stay in touch and use their products.

What about me ?

This was a hard call, but I finally decided to go run Novelda. Novelda is a great company with very advanced CMOS Ultra Wide Band Radio Technology. Yesterday we announced to the team that I will be their new CEO, starting September 2. I have been on their board for a while and have already invested in the company so I better go take care of my money !

The previos CEO Dag, who are one of the founders of the company will be the President of the company and together we are going to take this to the next level. I am very exited to take on this role and will be commuting between Trondheim and Oslo quite frequently. But I will also travel a lot to customers and partners around the globe.

If you follow this blog I will tell you much more about this and also post some job opportunities in Norway and USA. In general we are looking for business developers, signal processing experts, Microcontroller/DSP experts, RF and antenna experts in addition to digital and analog chip designers. This is a very exiting opportunity and I am very exited to work with such a great team. I feel the same here as I felt in Energy Micro and the early days of the AVR.

I also got some very interesting investors from the bay area on board that I will tell you more about later.

Stay tuned ! This is my new gig.

BTW: Tomorrow we have the first mini Maker Faire in Trondheim and I will post a post on this tomorrow or Sunday to show you how it went ! Here is a link to the event site (it is in Norwegian.,)

I will be back soon.

Interviews and pictures from Silicon Labs and Energy Micro !

We recorded a lot of material yesterday and today and I will share some of the interviews with you soon. I am just uploading a ton of data from my various data cards. Then I need to do some edits and get it out to you. Probably in a week or two!

Here is the video of the signing. This is the same as the video on the Energy Micro blog.

This could not have been successful witout great support from professional investors. Thanks for your help over the years !

Silabs to blog-7027

Over from Left: Torleif Ahlsand (Nortzone), Tyson Tuttle (Silicon Labs), Geir Førre (Energy Micro), Steinar Fossen (Investinor).

Geir Førre informed the rest of Energy Micro at 10 am today. A few hours later they all went to a secret place to plan the next months and years. What a team !

Silabs to blog-7093

Over: Geir Førre explains to the team why he decided to sell the company

After a short introduction, Tyson Tuttle entered the room and I think all the people felt very welcome to Silicon Labs !

Silabs to blog-7103

Over: Tyson Tuttle welcome the Energy Micro team to Silicon Labs.

Øyvind Janbu and Torkel Brunsvik were singing a new song they made for this happening as well. I do have the raw material so there is not much they can do to stop me from publishing it !

Alf Bogen