After a round-trip in the US in September to meet all the directors of the board at Silicon Labs I have now signed up for the task and participated at the first board meeting in Austin, Texas.
After more then 20 years in the semiconductor industry and nearly 18 years at Atmel building the AVR product line and serving as CMO for the last years it feels good to be able to use all my experience on new challenges. With the recent acquisition of Energy Micro this becomes even a better fit for both Silicon Labs and me. It is interesting to see how a big American company really values the semiconductor competence what we have built here in Norway. I will get back with another article about this soon.
To be a member of this BOD will also expand my network into other technology companies, investors and business angels. As CEO of Novelda this becomes very useful as we are building Novelda to be a real solutions-provider of smart-sensors for proximity and presence based on our proprietary Ultra-Wide-Band radar chips. To expand my network was also one of my goals when I went to work in California a few years back.
So, after more then 20 years with creative engineering I have decided to start a blog. I do this because I have so much to share with other engineers, managers and top executives. Together with a great team we created the AVR microprocessor and created almost a $1B business for Atmel. We created some very innovative processors and tools that unleashed the potential of engineers around the world. We created the AVR Freaks that engage some of the best, embedded engineers in the world and gave us the inspiration to move on. The journey from being a young engineer out of university to be a top-level executive in a large American company has been interesting. This journey has taught me a lot about successful innovative cultures, how politics can influence motivation and creative thinking and not at least how to stimulate teamwork and curiosity. I recently moved to Energy Micro. I moved back to a company that had all the values and drive our original AVR team had. I joined a group of passionate curious engineers because I wanted to move faster and innovate more. This blog will be about inspiration, innovation and curiosity. It will be about new technologies, fundamental technologies and wild ideas for revolutionary technologies. It will also be about management styles and how important the company culture is for success. I will share with you how I believe the right culture develops, how they need to be maintained and how they can fall apart. I have a lot to share with you and I will do so over time. I am too busy to blog every day, but I hope you still will follow this blog and give me feedback on things you would like to understand further. I might even add some posts about my passion for photography, cycling, skiing, sailing and more. I believe success in business has to do with a complete human being, where family and personal hobbies plays a significant role.